Should I outsource my social media?

Should I outsource my social media?

Social Media is one of the most effective marketing tools for most Marketers in 2022.

Social and mobile are profoundly influencing the decisions of the modern luxury traveler, and other markets. The other most effective channels are email marketing and your website. The three channels that you must have in place for 2023 are social media, email marketing and an effective website.


What are some of the benefits of outsourcing your social media marketing?


New Ideas 

A Marketing Consultant that works for several clients would have a good feel what is working right now in terms of marketing strategies, social media content and trends. Marketers also keep up to date on the latest trends and can help you to choose between fad or investment worthy marketing channel. Some great ideas to share on your social media:

  • Reviews: Reviews ranked more trustworthy than branded content. 95% of travelers said they were more likely to trust a review on a third-party site.
  • Testimonials
  • User Generated Content: Consumers are 2.4 x more likely to view user generated content to content created by brands. 80% of people say UGC has a high impact on their purchasing decisions. 92% of consumers trust recommendations from people they know, and 70% trust online consumer opinions. Just ask! Only 60% of consumers say they share UGC to get more likes, or to be featured by a major brand.


You might be great at producing your social media content, but it can often be more work than you think. Perhaps you can use your time to manage other aspects of your business that are not easy to outsource. Building capacity in your business by outsourcing certain areas of Marketing can be a great long-term strategy.

Outsourcing your social media production also allows your internal team to focus more of what type of content that should be created, creating a greater focus on the right content.

Growing Your Social Media Following

Are you actively growing your social media following? If you are investing time and effort into producing social media content, it might be worth to have some social media growth strategies in place, so that you are also actively growing your following.


Facebook shows engaging content to more people.

Brands need to engage customer’s attention in the early stages of the journey to create trust and personal connection. The Facebook and Instagram algorithm rewards content that lots of people engage with more organic exposure. It’s worth it not to just post images online, but how can you get your audience to interact?

  • Ask Questions.
  • Have a CTA:(call to action). End your posts with CTAs, such as Comment Below, Like if you Agree, or follow this link. Sometimes you need to ask your audience to interact with your content.
  • Comment back. Someone on your team should be responsible for commenting on other comments. Create engagement with replies, such as that’s great, thanks for your suggestions.
  • Link to your website, often. Websites that receive more traffic from social media sites, such as Facebook, Instagram or YouTube, get what’s called a higher domain authority. This allows you site to rank higher on search engines.


Grow Your Social Media Following

We can help you to manage your social media accounts or offer social media and strategy consulting to your team. Ask about our social media packages. We can also perform a social, reviewing how well you content speaks to your audiences, how to improve your social media and how to grow your account.

    Grow your social media following by boosting posts or sharing your content to Facebook Groups with a similar audience to yours.

    • Inviting people from your network to like your page.
    • Sharing content to relevant Facebook groups
    • Sharing Content to popular pages in your industry, or pages that are popular with your customers.
    • Facebook ads
      • Ads for Events
      • Like Facebook Page special offer in ads
    • Facebook Lives for experiences, events
    5 Social Media Tips for Hotels, Restaurants & Activities

    5 Social Media Tips for Hotels, Restaurants & Activities

    Social Media is an instrumental part of developing tourism. According to the WTTC, in 2018 travel and tourism grew 3.9 percent, above global GDP growth of 3.2 percent and contributing a record $8.8 trillion and 319 million jobs to the world economy. Over the next decade, tourism will create over 100 million travel related jobs. 

    Social and mobile are profoundly influencing the decisions of the modern luxury traveler. According to Social Report, over 160 million Instagram posts contain the #travel hashtag, and nearly a million people have searched for travel related topics on the social platforms.

    Social Media influences travellers at the beginning of the travel journey, when they are looking for inspiration and have not yet decided where they are going.  Social Media can help to create that alluring image of a destination or an experience that inspire travelers to do further research on booking. 75% of first travel searches do not include a destination. Social Media reaches travelers before starting their search on Google.  

    So what are some of things that hotels, restaurants, actives and other tourism related businesses can do to up their social media and convert travellers to their destination and their business?

    Create Social Media Moments

    Yes, buy that extra large pool toy, add some fabulous chairs, unique glasses or excellent presentation of your food! Let your guests take pictures of it and post them to their social media. Maybe they’ll #hashtag you, maybe they won’t, but it will great either way.

    Social media is where the digital meets the physical, where physical elements in your property turn into photos that celebrate your unique experience and what your guests or customers love about you.

    So help your guests to create moments memorable enough that they will want to record and share it with their friends and family. Create opportunities in your business that they will want to share.

    Communicate Those Extra Touches

    Extra touches can lead to great reviews.

    Whether it’s the great presentation of a drink or plate, a unique design touch to your hotel room or restaurant, extra touches get to better reviews.

    And that’s good for you. But be proactive and communicate those extra touches in your social media to your audience that hasn’t as yet converted to a client. 

    Or even better, post a review that mentions your extra touches, giving it that extra credibility. 92% of consumers trust recommendations from people they know, and 70% trust online consumer opinions.

    Share User Generated Content on Your Feed

    A great way to add credibility to your social posts is to share content posted by your audience to your social feed. The fact that this content was not generated by you, gives it that extra credibility that really sways your audience.

    Consumers are 2.4x more likely to view user generated content to content generated by brands, and 80% of people say that UCG has a high impact on their purchasing decision. 

    And your audience is excited to share, just ask! 60% of consumers they say share UCG to get more likes or to be featured by a major brand. 

    Build A Community

    Brands that build community have staying power – Ryan Deiss, Digital Marketer.

    Don’t just build a page about a restaurant, build a community of food lovers. Don’t just talk about your hotel, build a community of beach lover, adventure lovers or whatever your audience loves most. Brands that build community build a relationship with their audience that is difficult for competitors to copy. Give it a try, and join my Facebook page to give your comments on whether this works for you. This is also the secret to lower organic reach and higher advertising cost.

    By truly building a community, you grow a sticky audience that shares your content organically.

    Be Responsive – Answer Questions


    One of the best ways to build rapport with your audience, is to answer questions. Even if you find yourself answering the same question again and again to different people, you are building a relationship with them and helping them with they need information.

    Some of this can be automated, by building Chatbots into your Social Media Strategy, but chatbots will only bring your so far. Chatbots are most effective when they assist in answering simple questions and referring more complex question to a human operator. 

    In addition to answering questions, encourage conversations on your feed by responding to comments with a positive and friendly tone. This keeps the conversation going and encourages your audience to respond in turn.  


    When planning your social media content, you want to think about what makes your business unique and what makes your customers love you – Danielle Stoffels, Strategic Partner at Google.

    However, when planning your business  and investment, you should consider what will help you on social media to communicate this. 

    About The Author:

    Cherryl Lambooy is the Founder of Inspire | Focus, a Marketing Consultancy that helps businesses to build inspired brands and focused campaigns. She has spoken on Social Media for the Travel Industry at SMART 2019 in St. Maarten, and SMILE 2019. 


    Checklist: 10 FREE Digital Must-Haves to Build Your Brand or Business

    Checklist: 10 FREE Digital Must-Haves to Build Your Brand or Business

    Whether you’re just starting your business or have an established presence, here are 7 must haves that you business needs online.

    1. Logo

    If your business already has a logo, make sure that you have it in a few versions that you may need online, such as in a .png file and a file with a transparent background. If you do not have a logo, there are many online tools that can help you to create a logo for free. Canva is a great free design app that helps you to design your logo.

    2. Brand Board

    Once you have developed your logo, you will find it very helpful to develop a brand board. You can easily develop a brand board in Canva. A brand board is basically a one-sheet document where you put your main brand colors, brand fonts, logos and perhaps photography style if you have one. One of the most important steps in creating a brand board is to define to two or three main colors of your brand. By looking up the HEX value of these colors, you can change the colors for your website and all your social media profiles to the exact same shade of your brand colors. This gives your brand a very coordinated and professional look. A brand board will also help you decide on your brand fonts or typography, as well as the different versions of you logo and when to use them. Creating a brand board first, will save you some steps when completed the next steps steps, as you will need items from your brand board to complete your various profiles professionally. See here for some great examples of a brand board.

    3. Branded Cover Photo

    Once you have developed your logo, and decided on the main colors and fonts of your brand, you  may find it helpful to get a photoshoot. This can be a professional shoot, or a friend that is great with cameras. However, you will need a professional, high quality headshot and banner shot for most of your profiles. Getting a photoshoot right of the bat, is a great way to start your business. If you cannot afford a photoshoot, or if a personal photo is not relevant to your business type, you can consider buying a stock photo. Be sure to read the license agreements when purchasing this stock photo, as many sites limit the use of stock photos when it comes to representing a brand. You will often have to buy additional rights or exclusive rights when using a stock photo to represent your brand. Some great stockphoto sites are iStockphoto, Pexels, or Shutterstock, depending on your budget.

    4. Google Business Profile

    Once you have your logo, brand colors and a great photo, you are ready to start created professional and coordinated profiles that support your brand and build a consistent image. The first profile you absolutely need is an up-to-date Google profile. This allows your business to easily be found on Google. More importantly, when customer try to find directions to your business on Google Maps, they will find your correct location and opening hours. To do this, visit and create an account.  You will need a logo and preferable a brand related cover photo (that photoshoot comes in handy!). To be able to respond to your customers, Google asks that verify your business by mailing a post card to you, which you return to them verifying your business address.

    5. Facebook Business Page

    Social Media continues to grow in popularity, and especially in small communities people turn to Facebook to find businesses in the area. Do not run your business with a Facebook profile, instead create a professional Facebook Business page ( This page is public, while your profile is for friends and contacts only. You will need a logo or profile picture and a (branded) or brand related cover picture. See all that homework pays off!

    6. Twitter

    Twitter is a great social media platform to increase your following by reaching out to a new audience using #hashtags. It can help you to reach a wider audience that Facebook.  Twitter is great for posting news articles or tidbits that are relevant to your business. (

    7. LinkedIn

    Aside from this being a great tool for building your professional network, employees that currently or have previously worked at your business may want to add their work experience to their LinkedIn profiles. To do that, they can create a profile your business if they can’t find you. Creating a company profile on LinkedIn, let’s you manage the image of your business on Linkedin ( A company profile also allows you to advertise on LinkedIn, which may be very interesting if you are trying to reach a professional audience.

    8. TripAdvisor

    If your are in the tourism or hospitality business or own a retail store, you should definitely create a profile on TripAdvisor ( If not, customers may create one for you and leave reviews about your business without your knowledge. Make sure to search for your business on TripAdvisor and see if it already has a profile. You can then claim your profile. Your profile allows you to update your profile, add pictures, opening hours and manage your reviews.

    9.0 Google Analytics

    Before you start any online Marketing activities, be sure that you have analytics software installed on all of your tools. This includes your website and blog. If you do want to do any online marketing activities in the future, your analytics will tell you if they have been successful, showing your the number of visitors and visits. Even if you’re not sure whether you will need Analytics, install it to start collecting data. Every day that you don’t have it installed, you are missing valuable customer data that you may need in the future to make marketing decisions. To create a Google Analytics account, go to ( If you need help installing the code on your website, ask your web developer to help.

    10.0 Website

    If you’re a small business or just starting out, you may wondering if investing in a website is the best use of your time and money. Developing a great website can be time consuming. A website is however, a great home base for your company. Many of your marketing activities will need to you like back to a web page, and a branded website is a great way to make a professional first impression. If someone Googles your business, a website will also help to establish credibility. You only get one chance to make a great first impression. If you can’t afford a professional website, start with a free web page on Wix (

    If you need help with any of these steps, or a more in-depth conversation on how to get started with Digital Marketing and creating your Digital presence, contact us.