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Branding is really about defining your message and presence that you communicate to your audience. A professional and consistent brand are an important part of creating trust. And trust leads to business and sales.
Branding is especially important in the online world, as your Facebook profile leads visitors to your website, which leads people to your Twitter and back to your website again. It’s all connected and you have to be able to create the same connection to your audience on whatever platform they are connecting to you on.
By analyzing your marketing opportunities and understanding your brand and your target market, you can focus only on the marketing activities that will deliver results for your business. Our Strategic Marketing Assessment reviews key elements of your Online Strategy to focus your efforts and improve your results.
Develop a consistent Social Media presence with messages and posts crafted specifically for your audience with our Social Media Strategy. Use Social Media to build your brand and create genuine connections with your audience.
Paid & Organic Search
Content for your website should be created with your brand and your readers in mind, but it should also be formatted and suitable for search engines. Let us get your search campaign started today by effectively integrating keywords into your website content and your Google Adwords campaigns.
Email is still one of the most effective ways to reach your customers and nurture leads into buying customers. According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook. For every $1 you spend on email marketing, you can expect an average return of $38.
You need a website that is professionally developed and able to convert visitors into customers. Websites also need to be fast, secure and effective. Let us develop a website for you today that functions as the base of all your marketing activities and creates genuine connections to your customers.
Digital Marketing is a dynamic field that is constantly evolving. Inspire | Focus offers in-house training in Email Marketing Mastery, Social and Community, Copywriting Mastery and E-commerce Mastery. Our Training Platform leads to a Digital Marketer Certification in any of these areas.
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