How do I quickly create an online strategy that works?
Marketing Strategy Workshops
Peace of Mind
As a business owner or manager, you have to make a lot of decisions. Experience the peace of mind of a solid strategy with clear priorities that focus your effort.
We don’t create your brand for you. We help you to translate your vision into a brand that is as unique as you are.
Our Strategy Workshops translate your vision into actionable strategies to help you to reach your goals.
You will be able to
Find online channels to create awareness
Create offers to convert your traffic into sales
Create incentives to get your existing customers to promote your business online
Brand Inspiration Workshop
In our Brand Workshop Intensive, we will help to clarify what makes your brand unique by looking at what your core values are and why your clients love you they way they do. By defining what makes you unique, it becomes much easier to develop brand materials, visuals and social media content that communicates your unique qualities.
Know Your Customer Workshop
Know Your Audience. Why invest marketing dollars in clients that aren’t a good fit for your business? In this session, we brainstorm with you the characteristics of your ideal audience. The customer you would most like to reach in your business. By understanding your audience, you can able to speak to their needs, wants and genuinely connect with them. This allows for greater focus in your Social Media Content Strategy and a message that connects with your audience. By understanding your audiences’ pain points and challenges, you can clearly communicate how you can help them and provide value. This session researches your audience through Customer Avatar(s) describing your ideal audience.
Focus Your Customer Journey
Our Customer Journey develops a clear step by step map of your customer’s journey from complete stranger to prospect to customer to fan and promoters. Understand what steps you need to take to walk your ideal customers through this journey. This ensures that you deliver the right content at the right time. There’s no point is trying to sell to strangers right off the bat, or trying to get someone to promote your business when they haven’t even purchased from you as yet. Understanding how your customer relationship evolves allows you to talk naturally at each stage of the journey, which fosters trust.
How do you translate your brand, audience, customer journey into a website that actually helps to convert traffic into customers? There are many elements to a successful website. Our Website Wireframing Workshop works with you to create a basic layout for your website highlighting your Marketing message, a basic layout and structure to ensure that your website meets your business goals and objectives. We look at your website through the eyes of your business, but also through the eyes of your customer. Is it clear what you do? Does the content speak to them? Is it what they are looking for? Is there a clear call to action? This ensures that when you hire a graphic designers or web developer that they are building a website that meets your goals.
We don't just build a strategy, we build a customer journey
Digital Marketing is about helping customers to move along their buying journey faster. Using just one tactic or a series of unfocused campaigns will leave you wondering whether you are just spinning your wheels and questioning whether digital marketing even works for your business.
The Customer Value Journey looks at the following steps:
Step 1: Aware
How do I build awareness for my business online? You can build awareness through advertising, blog posts, events, word of mouth, social media or a news article.
Step 2: Engage
Once the customer is aware of your brand, an interested customer will want to learn more. Engagement begins immediately after the customer’s first touch with your brand and can be through blogs, an online community, email or customer support. Here you try to build that emotional connection, like and trust, through content or interaction. Direct them to a longer article, start discussions on Facebook.
Step 3: Subscribe
Customers that liked engaging with your brand, may want to keep in touch to learn more about your products and services. They may not be ready to buy right away, but they want to keep the relationship going. Ask your customers to subscribe. Your goal here is to gather their contact information to nurture the relationship further.. Give your audience something of value in exchange for their email address. This allows you to build that much needed email list.
Step 4: Convert
A customer that continues to receive your marketing messages and offers via email, may now be ready to purchase. Step 4 is to convert them to a customer. Change the relationship from prospect to customer. The best way to do this is to create an entry point offer, a high-value, low-risk offer that lets them have a great experience at being your customer. The difference between a prospect or lead and a customer is now the customer has demonstrated his faith by investing either time or money in you.
Step 5: Excite!
Step 5: Now that they have invested in you, get them excited! After becoming your customer with an initial purchase, this is the time to create excitement, creating an aha moment of understanding your brand and the value that you offer. Give them some extra tips, a tour, bonus features or quick wins.
Step 6: Ascend
Generate additional sales by looking at ways to get the customer to spend more and purchase more frequently. If your customers are genuinely excited about your product or service, this step will be a natural extension of your relationship and your customers will want to find ways to use your products in their lives. Help them to do this by communicating to them what other services you can offer them at a time when they are open to this information.
Step 7: Advocate
Get your customer to share! Happy customers love to share their experiences, so show them ways that they can do that, whether on Facebook with #hashtags or word of mouth. Place a sign asking your customers to share their experiences or invite them to share images on Facebook.
Step 8: Promote
Formalize your sharing relationship by asking your customers to tell stories, make recommendations, give a review or share your offers. Research shows that customers are often excited to share about your business or give a review, they just have to be asked!
See how our Customer Value Journey can help you to identify the gaps in your marketing strategy as well as focus on the areas that are really delivering for your business. Focus on moving your customers from one step in the journey to the next as smoothly as possible.
Our Customer Value Journey Workshop Intensive leads to a focussed list of marketing initiatives that help you to deliver value. To learn more, request our pricing guide.
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Let's Work Together
See if our Customer Value Journey is the next step in defining a growth path for your business.